Thursday, March 10, 2011



Bad news, the fat-cat powers that be have decided to back-peddle from the scheduled booking of The King's Speech and cancel on the Mayfair in the 11th hour. 'Cause they love the multiplexes better than they love the repertory theatres.
Good news: It opens up the schedule to show Sofia Coppola's new film, Somewhere. Considering that Lost in Translation is one of my favorite movies, this isn't the worst trade off in the world. Plus, we'll still get The King's Speech next month, along with a couple other Oscar films like Black Swan and True Grit.

The following is the lil' update / press release kinda' memo that was put up on the Mayfair website in regards to the situation:

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Unfortunately, The Mayfair’s scheduled screenings of The King’s Speech (March 11-14 & 17) have been canceled.

Why?

In early February, we booked The King’s Speech from distributor Alliance Atlantis.
On February 27, The King’s Speech won four Oscars.
On March 8 (three days before we were scheduled to start showing The King’s Speech), Alliance Atlantis informed us that they would NOT be sending us the print of the film. They feel they can make a little more money if they continue to play it at The World Exchange instead of at your neighbourhood cinema.

In its place, we’re presenting Sofia Coppola’s critically acclaimed drama, Somewhere. (Which is brilliant, and you should definitely see.)

We sincerely regret any inconvenience.
If you’d like to let Alliance Atlantis know how you feel about the situation, you can leave a message on their Facebook page or call them directly at 416-967-1164.
We’re sure they’d be happy to hear from you.

CUT.

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